Why Your Mobile Strategy is All Wrong and What to do About It: "Analytics — what is the primary way users are accessing your site?
Web or App — are you delivering content through a mobile website or an app?
Engagement — are you noticing a drop off when users access your content through a mobile device? Do they stay engaged with content as long as they do on a desktop?
Conversion — if you are selling something, then you need to look at your conversion rate on mobile vs. a desktop
Social media — since a lot of social media interaction happens on mobile devices, it makes sense to measure your interaction. See how your audience is interacting with your content in those spaces."
'via Blog this'
No comments:
Post a Comment