Beware of old business axioms

Email article For example, our financial advisers thought we were crazy to change from annual upfront payments to monthly subscriptions – fearing it would put our customer base and cash flow at risk. However, the result was the opposite. Our retention rate increased and our service improved – because members who were unhappy would threaten to cancel, but we could then be reactive, learning how to fix problems more quickly and keep members on our books. March 9, 2012 6:18 pm Beware of old business axioms By Alex Cheatle In business, there are many supposedly unchallengeable truths – which are often used to end debate, close meetings and stifle discussion.... The full article can be found at:http://www.ft.com/cms/s/0/96bddfe0-616f-11e1-8a8e-00144feabdc0.html#axzz1ousZZgDR